{"id":5007,"date":"2024-02-15T13:13:34","date_gmt":"2024-02-15T12:13:34","guid":{"rendered":"https:\/\/wirtschaftsstandort-mainfranken.de\/?p=5007"},"modified":"2024-03-07T12:15:28","modified_gmt":"2024-03-07T11:15:28","slug":"hidden-champions","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandortmainfranken.de\/en\/article\/hidden-champions\/","title":{"rendered":"Hidden Champions"},"content":{"rendered":"\t\t
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Hidden Champions \u2013 at home on the world markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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World market leader \u2013 this title is associated with names of well-known companies that dominate their respective product niches and strong brands. Think of caffeinated soft drinks, popular electric cars, a search engine with high intensity of use or IT company products adorned with a bitten fruit or cross window \u2013 to name just a few \u00adexamples. One might also associate the term world market \u00adleader with complex cor\u00adporate networks and subsidiaries that are spread all over the globe. Or with successful and strongly \u00adcapitalised joint-stock companies whose eco\u00adnomic development is in\u00adcluded in indices, which in turn are used to \u00adevaluate the economic dynamics of \u00adregions, nations and entire continents. It is easy here to overlook the fact that even companies that are not (yet) \u00adhuge corporate groups and, despite their \u00admarket \u00adpower, tend to have a regional \u00adprofile, can be at the top of their product niches on a con\u00adtinental or global scale. And yes, Main Fran\u00adconia also has a few of these hidden champions. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The founder of the hidden champions theory is Hermann \u00adSimon, professor emeritus of economics, author and management consultant, who coined the term hidden champions in 1990 and described three key criteria for defining this type of company. Hidden champions lead the world market in first, second or third place in their industry or come in first place on their home continent. Furthermore, their annual turnover is usually less than three billion euros and their level of visibility among the general public is comparatively low. They often serve narrow niche markets, are owner-managed and not listed on the stock exchange. In his studies, Simon found, among other things, that small and medium-sized enterprises in Germany in particular meet the criteria of hidden champions, not least because of the high performance in industrial production and the propensity of the German economy to export. In addition, when comparing figures on business performance, they usually occupy a position between the group of small and medium-sized enterprises (SMEs) and corporate groups. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The HMI systems and e-mobility components developed by Preh in Bad Neustadt\/Saale are installed in numerous cars around the world, such as this touchscreen in the \u00adcurrent Ford Mustang Mach-E. Photo: Preh Group<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Since the introduction of the term and the underlying theo\u00adretical framework, several studies have been conducted that address the question of how many companies in Germany can be classified as hidden champions. Unfortunately, most \u00adpublications only show absolute numbers and do not list company names. One exception is a publication by the University of St. Gallen.2 Although the definition of the \u201csecret world \u00admarket leaders\u201d mentioned there differs slightly from that of hidden champions \u00ad according to Simon3, the study identifies several Main Franconian companies that can legitimately call them\u00adselves \u00adhidden champions: <\/p>\n

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  • FR\u00c4NKISCHE Rohrwerke Gebr. Kirchner GmbH & Co. KG has been based in K\u00f6nigsberg in Bavaria (Ha\u00dfberge \u00addistrict) since 1906. From there, it manages the production of pipes, accessories and system components for building \u00adcon\u00adstruction, civil engineering, automotive and industrial \u00adapplications, now in the third generation. <\/li>\n
  • Knauf Gips KG originally came from the Saarland, from \u00adwhere it moved its head office to Iphofen (Kitzingen district) after the Second World War. The family-run company spe\u00adcial\u00adises in the manufacture of dry construction products and \u00adplasters, among other things. <\/li>\n
  • Kurtz Holding GmbH & Co. Beteiligungs KG, based in Kreuzwertheim (Main-Spessart district) looks back on a company history that dates back to 1779. In addition to the production of foam and foundry machines, the company focuses on the areas of mechanical engineering, automation and the production of electronic components. <\/li>\n
  • W\u00fcrzburg-based va-Q-tec AG is a spin-off from Zentrum f\u00fcr Angewandte Energieforschung e. V. (ZAE Bayern). Since 2001, the company has been developing and marketing highly efficient insulation materials and packaging systems, which are used in medical technology and logistics, for example. <\/li>\n
  • Preh GmbH was founded in Bad Neustadt an der Saale in 1919 and manufactures sensor components and battery \u00admanagement control units for electric and hybrid vehicles as well as operating systems for passenger cars and commercial vehicles. <\/li>\n
  • R\u00f6sler Oberfl\u00e4chentechnik GmbH was founded as a company in 1933 in the former Sudetenland. Since 1980, the com\u00adpany has been manufacturing equipment in the areas of mass \u00adfinishing and shot blasting technology at its Untermerzbach site in the district of Ha\u00dfberge, among others. <\/li>\n
  • WENZEL Group GmbH & Co. KG, based in Wiesthal (Main-Spessart district), has been manufacturing coordinate and gear measuring equipment since 1968. The company also offers its own measurement technology software. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    It should be emphasised that the examples of hidden cham\u00adpions mentioned here far from exhaust the high number of inter\u00adnationally extremely successful companies that have their head offices in Main Franconia. On the contrary, the entire economic region is home to export-oriented manufacturers and service providers that are also extremely successful on the world markets. Many of these companies are managed by their owners and are family owned, which is also an aspect that links them to most of the hidden champions. What they also have in common is a high degree of flexibility, because unlike corporate groups, \u00adhidden champions in the narrower or wider sense are not \u00adhampered by complex, global decision-making regimes with elaborate voting processes. This contributes enormously to Main Franconia\u2019s \u00adadaptability and resilience to crises. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Why is Main Franconia so interesting as a location for hidden champions and export-oriented companies? On the one hand, the location of the economic area in the middle of Germany and Europe, as well as its excellent accessibility using all modes of transport \u2013 by water, motorways and railways or via nearby international airports \u2013 contribute decisively to the attractiveness of Main Franconia as a production location. In addition, universities and non-university research institutes are closely networked with the business community and spread across the region. They promote a constant transfer of knowledge for internal company development and facilitate finding and \u00adretaining highly qualified specialists. In recent years, intensive work has also been done on creating attractive framework conditions for \u00adentrepreneurs, university spin-offs and pioneering start-ups in \u00adorder to promote the diversification of economic structures. Another important factor is the wide range of \u00adlocally based \u00adsuppliers, \u00adlogistics companies and other business-related service providers. On the other hand, Main Franconia is \u00adundoubtedly an attractive region with a wide range of offers for cultural and leisure \u00adactivities, a mix of urban and natural structures and comparatively \u00adfavourable location and living costs. \u00adThese \u00adreasons also explain why other \u00adGerman hidden champions have settled in Main Franconia, whose head offices are outside the region. The study by the \u00adUniversity of St. Gallen names 21 such \u00adcom\u00adpanies, including BASF, Brose, Continental, \u00adDaimler, \u00adFresenius, \u00adRobert Bosch, Schaeffler, Siemens, S\u00fcdzucker and ZF Friedrichshafen. <\/p>\n

    Finally, it should be emphasised that Main Franconia itself also benefits from its \u201chidden champions\u201d. In addition to the \u00adabove-mentioned contribution to the region\u2019s sustain\u00adability and resilience to crises, as employers, hidden champions offer a real alternative to large corporations, which are usually based in \u00admetropolitan areas. They contribute to the region\u2019s image, invest locally in the technical and social infrastructure, are \u00adimportant business tax payers and, through cooperation with \u00adregional partners, ensure that part of the globally gen\u00aderated \u00adadded \u00advalue \u00adremains in Main Franconia. So, it is not surprising that \u00adthese companies regularly win important regional and \u00adnational awards, such as the \u201cMain Franconia Most Family-Friendly Employer Competition\u201d, the \u201cMain Franconia Sus\u00adtainability Award\u201d, \u201cBavaria\u2019s Best 50\u201d, the \u201cGrand Prix of SMEs\u201d or the \u201cEuropean Business Award\u201d. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Header picture: va-Q-tec cool boxes from W\u00fcrzburg are probably the most \u00adtechnologically advanced on the market. They can maintain \u00adtemperatures of up to minus 70 degrees Celsius for up to ten days at a time \u2013 without an external power supply. This is hugely important, especially when transporting pharmaceutical products, not least coronavirus vaccines during the recent pandemic. Photo: va-Q-tec<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Hidden Champions \u2013 at home on the world markets<\/p>\n","protected":false},"author":155,"featured_media":5010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[48],"tags":[149],"class_list":["post-5007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-hidden-champions-en"],"acf":[],"yoast_head":"\nHidden Champions - Wirtschaftsstandort Mainfranken<\/title>\n<meta name=\"description\" content=\"Main Franconia is also home to companies that are at the 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